13 July, 2022
Four Reasons Your Bar Will Need Branded Wine Glasses
When running a restaurant, you probably don’t think much about the branded glassware your customers use to drink their wine, beer, or cocktails. However, when your customers come back to your establishment for another round of drinks, you might notice that they always request the same glass as before. After all, you can’t blame them if it feels familiar and inviting to them! But why do customers keep coming back to the same glass when they can use any of your other glasses? The reason is that we all love branded items.
So, why buy branded glass for your bar?
Cost-Effective
Wine glasses are pricey, especially when you're ordering in small quantities. A single stemless wine glass can cost you $2 each, which adds up when ordering hundreds or thousands. Branded stemless wine glasses offer consumers an affordable way to personalise their table service at restaurants and bars, offering real value for money.
Branded stemless wine glasses also provide more options for your patrons. If they break a glass, it's cheaper to replace one rather than replace all of them. And, there are low-cost glasses that match your branding colours. For best results (and value), get custom-printed wine glasses that match or complement existing restaurant or bar decor.
Promotes Your Brand
A branded wine glass is more than a decoration; it helps you promote your brand and business. When someone uses that glass, they are physically reminded of your business every time they have a drink out of it. This works especially well if you are in an area with high foot traffic because they will see your brand every time they go by.
The great thing about seeing people enjoying themselves at their favourite restaurants and cafés is that it makes them feel at home. This goes both ways; when someone feels good about something (i.e., getting to their favourite restaurant after work), they often spend more money there.
Wine Glasses Have High Perceived Value
Think about it; you can use glasses for many other things besides drinking wine. Wine glasses are highly functional, which is why we don’t mind paying extra for them. A good buying point: they’re relatively inexpensive and high-quality. Again, customers see that you care enough to provide branded wine glasses with your logo on them.
A Better Customer Experience
A branded wine glass will leave your customers with a pleasant experience, one that's not only unforgettable but also recallable. Customers are quick to share when they have an awesome time and, in some cases, even quicker to recommend better services.
When people have an amazing time at your restaurant, and their dining experience makes them feel welcome and appreciated, they naturally want to return. Maybe even bring friends next time. Serving each customer with something unique like a branded wine glass is just one way of saying thank you.
While you may not have considered it yet, it’s time to think about how you can provide more customer engagement at your restaurant. While branded glasses might not seem like something to add to your marketing mix, they offer many advantages and are worth considering.
The Glassware Only Team
