18 May, 2023
Show Your Clients You Care With Customised Glassware
As any business owner knows, customer loyalty and repeat customers are key to the longevity of your business. You don’t need to spend money on marketing or advertising to get loyal customers — often, all it takes is a thoughtful gesture that shows you care about them as individuals, beyond just the transaction they made with you.
Giving clients glassware at Christmas time or any holiday event can be a great way to show your appreciation and make sure they remember you during the holiday season when they’re spending time with family and friends, not thinking about you and your business.
Why Give Glassware as a Client Gift?
Your small business will be remembered by your customers and their friends when they get that fun and personal gift from you. Gift-giving conveys a sense of thanks for being your customer or acknowledges a valued one-time service, like designing an invitation or event space layout. Gifts can be offered in recognition of milestones, such as five years in business, 10 years as a caterer, or 20 as a Realtor, and it can add joy to the day for the recipient.
Not only do gifts affirm your relationship with that person, but they also say who you are, which is flattering if not flattering enough. Plus, gifts make the sender feel good too, so there's always something in it for everyone.
You don't have to worry about offending anyone because people usually love getting presents. You may want to consider adding a personalised note or card along with the gift to ensure your message gets across well.
How Do I Choose the Right Glasses?
When choosing the right glasses, consider your client's tastes and lifestyle. If they like wine, for example, it might be more appropriate to give an elegant set of crystal stemware instead of an everyday drinking cup or mug. Whatever glasses you choose, ensure they can be fully appreciated from all angles. And if possible, include a brief handwritten note with the gift, so your client knows how much thought was put into their gift by their favourite person in the world — You.
When Should I Give My Clients Gifts?
If your company has been around for a while, it might be good to gift your clients something to say thank you for their business and loyalty. Some people may think giving gifts is unnecessary if you have only recently started up your company, but this is not true. The best time for you to think about giving out gifts is when someone has shown interest in the product that your company offers.
They have the most vested interest in what's going on with your company and will likely be more excited about the gifts that they receive. It also shows that you appreciate any small gesture or large contribution from your clients and don't make them feel like they're getting something just because there's nothing else for them as an incentive. Giving your clients glassware for these reasons can go a long way and leave a lasting impression on those who love what you do.
The Glassware Only Team
