heaps of beer glasses

22 March, 2023

3 Things You Should Know About Promotional Glassware

Promotional glassware is often used as part of a company’s marketing and advertising campaign, which is why they make excellent giveaways during conventions, trade shows, or other events.

Promotional glassware, like drinking glasses or coffee mugs, is especially popular with companies who hope to give their potential customers something useful that they can use repeatedly.

However, before you can successfully hand out promotional glassware to your target audience, you need first to choose the right kind of item to hand out. Here are tips about promotional glassware you need to know before making your next promotional campaign order.

Pick the Right Glassware
Depending on your target audience, you'll want to choose glassware that appeals to them. If you're targeting a more upscale crowd, for example, you'll want to steer clear of plastic or cheap-looking glassware.

Consider what kind of message you want your glassware to send. Are you looking for something fun and festive or more elegant and sophisticated?

Keep in mind that the quality of your glassware will reflect your brand. Choose a reputable manufacturer who produces high-quality products.

Make sure the glassware is durable and well-made. Remember, it's representing your brand, so you don't want anything that's going to break easily or look cheaply made. Once you have an idea of what type of glassware is right for your needs, here are some tips on how to choose the perfect one.

  • Think about where the glasses will be used. Is there room temperature involved? 
  • Think about how often they'll be used. A beer pint glass is perfect if they'll be drinking from it once every few weeks; however, if you're giving out wine glasses as part of a formal event, these might not work as well since people may use them over several hours at a time. 
  • Plan accordingly for large events by ordering enough glasses ahead of time.

Assess The Environment
Are you looking for a way to spruce up your company's image? If so, then you should consider investing in promotional glassware.

Promotional glassware is a great way to make a lasting impression on customers and clients. Here are tips about promotional glassware that you need to know:

  • The type of event may influence the decision to purchase promotional glasses. For example, at an outdoor event, plastic glasses may be preferable due to their durability. 
  • There are many different options when it comes to promotional glasses. Whether you want stemless wine glasses or pint-sized beer mugs, there is a design perfect for your needs. What do you want the logo on the glassware to say? These items can be personalised with logos or messages of choice.

Think About your Target Audience
When it comes to choosing promotional glassware for your business, it's important to think about your target audience. What type of glassware would they use? Would they prefer a reusable option? Keep these questions in mind when making your selection.

  • Do you want a more traditional or modern look? 
  • What size will be best for the event you're planning on holding? 
  • How many glasses do you need?

The Glassware Only Team